About Us
The name Cora belongs to me while Hestialux emerged as my response to develop warmth against the fast fashion industry and its transactional business model.
I established Hestialux because I spent that entire winter feeling disconnected from my clothing items and daily activities and the basic pleasure of selecting my outfit. My clothing collection consisted of fashionable items which lacked enduring value and lacked personal essence. I selected my mother's single cashmere sweater because it provided me with feelings of comfort. The experience of wearing it brought me back to my personal space. The brand mission at Hestialux aims to recreate the experience of wearing clothing that provides a sense of being fully understood and deeply cherished.
The woman who values elegance through physical contact with her clothing finds her perfect match at Hestialux. Our brand creates clothing items which function as personal sanctuaries through their soft textures and heavy weight and deep sense of comfort. The brand name Hestialux draws its inspiration from Hestia who ruled the Greek hearth and home domain and Lux which means light in Latin. Our company serves as the guiding force which directs your entire wardrobe selection.
Our organization bases its operations on the "slow luxury" business model. Our brand focuses on creating enduring designs with premium materials including merino wool and cashmere and silk noil and earth-toned colors which create a sense of stability and brightness. Our designs aim to establish permanent wardrobe staples which include sweaters and dresses and trousers that follow your body movements.
The fashion collection at Hestialux provides customers with nurturing experiences. A woman who maintains her personal fire will develop authentic style through her understanding of herself and her body confidence instead of following what is currently fashionable.
Welcome to Hestialux. Our establishment provides you with a comfortable environment during your stay at our facility.
With warmth,
Cora
Founder, Hestialux